I work with and advise global product teams and departments across Booking.com and work directly with Designers, Product Managers, Engineers, and HR specialists from core to C-levels in 4 key areas:
1. As a Design Manager, optimizing the management and organizational processes for hiring, evaluation, and promotion processes for 250+ designers and cross-disciplinary tech teams.
2. As a Lead Product Designer, developing trainings and facilitating processes that enable customer centric, strategic and holistic design thinking through lean methodologies and design education, while considering global scalability.
3. As a Lead Product Designer, developing and designing strategic design concepts for medium/long term strategic initiatives that leverage and bridge multiple departments or focus areas.
4. As a Senior Product Designer, providing direct mentorship for designers in their craft and strategy.
I have worked with units in Amsterdam, China, and Tel Aviv focused on both consumer-side (B2C) and partner-side (B2B) web and mobile products.
Example work provided upon request
I led User Experience and User Interface Design and development at Axial. My day to day included interface design, product design & development, product management, wire-framing and prototyping user flows, conductive qualitative user research studies & analysis and information design.
I designed and worked with product managers and development teams to implement all UX aspects of Axial’s search experience, product-driven user acquisition and on-boarding, mobile app workflows and feature sets for all customer segments. I advised on product architecture, developed application and data visualization, brand style-guides and front-end systems.
As director, I managed up to 3 other designers and was directly responsible for interviewing and hiring new designers as to grow the team
I produce and develop creative solutions and deliverables in Product Design, UX, UI, digital, print, video, and identity systems for a variety of clients including universities, independent entrepreneurs, small businesses, advertising agencies, corporate and non-profit groups.
I designed user experiences and user interfaces for new products and general editorial design for bloomberg.com and businessweek.com. By working alongside product managers, editors, developers, and other stakeholders, I designed editorial sections, page layouts, modules and interfaces for public facing editorial, data and information presentation, and content-management tools.
2005 – 2010
Sliced Bread Company
I began my career at Sliced Bread Co as a Graphic Designer, advanced to Art Director, and in my final year was named Creative Director. Throughout that time, I designed and developed work independently and with a creative team; designed and applied identity systems; created advertising for print, web, and TV; developed promotions; designed collateral materials and oversaw pre-production; designed and developed websites and interactive media; shot, edited and post-processed video. As Creative Director from 2009-2010, I oversaw all identity, advertising, promotions, print production and collateral, websites and programming, and videography; designed projects directly with clients; and facilitated communication and streamlined interactions between each client, project manager, designer, marketing specialists, and engineers.
Product design at all levels: information architecture, user experience workflows, wireframes, prototyping, user research through qualitative & quantitative feedback, visual design, agile development, and user testing.