WORK EXPERIENCE

Since March 2021

Principal Design Manager Modern Work Transformations
Microsoft.com (NASDAQ: MSFT) – Dublin, IE

I manage a team of UX designers tasked with building collaborative workflows for front-line workers, managers and enterprise customers. I drive efforts in qualitative user study, use case and journey definition, and holistic end-to-end design practices that strengthen and align multiple teams to strategic and measurable business outcomes. I lead our Dublin studio in planning, execution critique and review processes with local and remote design teams and executive leadership.

2017 – 2021

Lead Product Designer (Managing) Accounts & Identity (2020 – 2021)
Booking.com (NASDAQ: BKNG) – Amsterdam, NL

Prior roles: Lead Designer, Global Strategic Initiatives (2019 – 2020); UX Manager, China Business Unit (2018 – 2019);
Lead Designer, BookingSuite (2017 – 2018)

I led design strategy and execution for Identity Platform teams supporting all global booking.com products, platforms and services for over 150MM active user accounts. Through my management of direct reports, my own individual contribution and strategic collaboration with directors and C-level I affected organizational change, improved processes and built scalable products for the travel industry. My focus included: Definition of holistic UX vision for Identity & Access Management, settings management and privacy settings across all business verticals and platforms; Leading account UX with sister brands (Kayak, OpenTable and RentalCars.com).

Prior to that, I accomplished: Defining design strategy for the company’s ambitious Connected Trip initiative; Managing designers in remote divisions in Shanghai, China and Tel Aviv; Management of UX roles and strategy focused on product localization for the China market; Optimized Design Operations including the evaluation, allocation and resourcing practices for 250+ designers; Developed and delivered design thinking training for the UX & product communities; Mentored individual designers leading to successful promotions; Led product unification strategy and application of design systems for B2B SaaS products targeting hotel partners.

Example work available upon request

2012 – 2017

Director of UX (2015-2017)
Axial – New York, NY

Prior roles: Lead UX Designer (2014 – 2015); Senior UX Designer (2012 – 2014)

As UX director I supervised all UX design and implementation for Axial’s fin-tech SaaS product.

I was responsible for: Recruiting and managing performance of skilled multi-strength product designers; Coordinating team deliverables against product roadmap; Driving higher-visibility product review processes with stakeholders; Owning overall usability research and insights.

Prior to my role as director, as Lead UX Designer I worked with product managers and development teams on product architecture, data visualization, and led the UX implementation of all product design, including: New-user acquisition and on-boarding; Search and messaging; Buy-side and sell-side workflows; Mobile app workflows and relevant feature sets; Design patterns and style-guides.

Example work available upon request

2010 – 2013

Consultant, UX & Graphic Design
Freelance

I provided design services for creative solutions and deliverables in UX, UI print, video, and identity systems for a variety of clients ranging from independent entrepreneurs, small businesses, corporate groups, advertising agencies and non-profit groups covering the following industries: Higher education & universities; Media/film & creative services; Healthcare; Legal; B2C sales; Real estate.

Example work available upon request

2011 – 2012

UX Designer
Bloomberg LP – New York, NY

I focused on the general UX, information architecture, and UI design systems for customer-facing web products and editorial tools for internal editors and content creators of bloomberg.com and businessweek.com. These websites each had over 300mm monthly active users. My core responsibilities included: Data visualization for market data (global equities, commodities, currencies etc); Information architecture and taxonomy design for over 150 content sections; Visual design and guidelines for editorial content templates & special sections (events, 2012 presidential election, editorial features); User experience and product flows for editorial tools.

2004 – 2010

Creative Director (2009 – 2010)
Sliced Bread Co – Athens, GA

Prior roles: Art Director (2006 – 2009); Graphic Designer (2004 – 2006)

My professional career began as a Graphic Designer, advancing to Art Director, and in my final year to Creative Director. Throughout that time, I designed and developed work independently and with a creative team; designed and applied identity systems; created advertising for print, web, and TV; developed promotions; designed collateral materials and managed pre-production; designed and developed websites and interactive media; shot, edited and post-processed video. As Creative Director I supervised all identity, advertising, promotions, print production and collateral, websites and programming, and videography; designed projects directly with clients; and facilitated communication and streamlined interactions between each client, project manager, designer, marketing specialists, and engineers.

PROFICIENCIES

Processes

Product Design; User Experience Design; Interaction Design; Service Design; Design Management; Design Operations; Information Architecture; Design Systems; Design thinking; Design sprints; workflow design; mobile application design; wire-framing; prototyping;  user research; user testing; qualitative research; quantitative research; data visualization; presentations; visual design; UI Design; agile development;  product management;

Software

Figma; Sketch; Omnigraffle; InVision; Adobe Photoshop, Illustrator, InDesign, After Effects; git; Jira; Axure; HTML; CSS; basic PHP; Javascript; Final Cut Pro; print pre-press production;

*US Citizen. Qualified to work in EU through sponsorship.

ONLINE