I’m a strategic leader seasoned in designing products, user experiences, interfaces, and services. I’m currently focused on the strategic application of service design, product design processes and organizational change at Booking.com. I thrive on solving challenging problems through the application of design.


August 2017 to Present

Senior Product Designer

Amsterdam, NL

Prior responsibilities:
Acting UX Manager – China
Senior Product Designer

I work with and advise global product teams and departments across Booking.com and work directly with Designers, Product Managers, Engineers, and HR specialists from core to C-levels in 4 key areas:

1. As a Design Manager, optimizing the management and organizational processes for hiring, evaluation, and promotion processes for 250+ designers and cross-disciplinary tech teams.

2. As a Lead Product Designer, developing trainings and facilitating processes that enable customer centric, strategic and holistic design thinking through lean methodologies and design education, while considering global scalability.

3. As a Lead Product Designer, developing and designing strategic design concepts for medium/long term strategic initiatives that leverage and bridge multiple departments or focus areas.

4. As a Senior Product Designer, providing direct mentorship for designers in their craft and strategy.

I have worked with units in Amsterdam, China, and Tel Aviv focused on both consumer-side (B2C) and partner-side (B2B) web and mobile products.

Example work provided upon request

2012 – 2017

Director of User Experience

New York, NY

Prior titles:
Lead UX Designer;
UX Designer

I led User Experience and User Interface Design and development at Axial. My day to day included interface design, product design & development, product management, wire-framing and prototyping user flows, conductive qualitative user research studies & analysis and information design.

I designed and worked with product managers and development teams to implement all UX aspects of Axial’s search experience, product-driven user acquisition and on-boarding, mobile app workflows and feature sets for all customer segments. I advised on product architecture, developed application and data visualization, brand style-guides and front-end systems.

As director, I managed up to 3 other designers and was directly responsible for interviewing and hiring new designers as to grow the team

Since 2005

Design Consultant

I produce and develop creative solutions and deliverables in Product Design, UX, UI, digital, print, video, and identity systems for a variety of clients including universities, independent entrepreneurs, small businesses, advertising agencies, corporate and non-profit groups.

2011 – 2012

UI/UX, Information, and Visual Designer

Bloomberg LP
New York, NY

I designed user experiences and user interfaces for new products and general editorial design for bloomberg.com and businessweek.com. By working alongside product managers, editors, developers, and other stakeholders, I designed editorial sections, page layouts, modules and interfaces for public facing editorial, data and information presentation, and content-management tools.

2005 – 2010

Creative Director

Sliced Bread Company
Athens, GA

Prior titles:
Art Director;
Graphic Designer

I began my career at Sliced Bread Co as a Graphic Designer, advanced to Art Director, and in my final year was named Creative Director. Throughout that time, I designed and developed work independently and with a creative team; designed and applied identity systems; created advertising for print, web, and TV; developed promotions; designed collateral materials and oversaw pre-production; designed and developed websites and interactive media; shot, edited and post-processed video. As Creative Director from 2009-2010, I oversaw all identity, advertising, promotions, print production and collateral, websites and programming, and videography; designed projects directly with clients; and facilitated communication and streamlined interactions between each client, project manager, designer, marketing specialists, and engineers.



Product design at all levels: information architecture, user experience workflows, wireframes, prototyping, user research through qualitative & quantitative feedback, visual design, agile development, and user testing. 


Figma; Sketch; Omnigraffle; Adobe Photoshop, Illustrator, InDesign, After Effects; git; Jira; Axure; print pre-press production; HTML, CSS, basic PHP & Javascript; Final Cut Pro.