Since March 2021
WORK EXPERIENCE
Principal Design Manager – Microsoft Teams
Microsoft.com (NASDAQ: MSFT) – Dublin, Ireland*
I manage a team of UX designers building collaborative workflows, AI-enabled tools and experiences for front-line workers and managers into Microsoft Teams. I lead our Dublin studio in the planning, execution, critique and review processes with local and remote design teams, product stakeholders, select customers and executive leadership. I drive efforts in concept development, qualitative user study, use case and journey definition, and holistic end-to-end design practices that strengthen and align multiple teams to strategic and measurable business outcomes for the Teams organization.
2017 – 2021
Lead Product Designer (Managing) – Multiple Departments
Booking.com (NASDAQ: BKNG) – Amsterdam, The Netherlands*
Prior roles:
Lead Designer, Accounts & Identity (2020-2021); Strategic Initiatives (2019 – 2020); BookingSuite (2017 – 2018)
UX Manager, China Unit (2018 – 2019);
In my tenure at Booking.com I played a pivotal role in shaping the future of user experience, emphasizing strategic vision and holistic design strategies across all areas of the global business. My responsibilities spanned key areas:
Design Strategy & Strategic Vision
- Defined a transformative 3-5 year product vision, strategy, and guiding principles for a seamless customer experience, emphasizing the “connected trip” concept.
- Executed comprehensive design strategies for B2B/SaaS solutions, consumer travel products, and tailored Design Systems.
Design Management
- Managed on-site and remote teams across global locations, fostering career growth and IC management.
- Coordinated team priorities and led design strategy for Booking.com’s global Identity Platform, Strategic vision initiatives, China-local products, and hotelier-focused Saas products.
- Defined long-term UX visions, ensuring consistency across brands, platforms, and customer experiences.
Design Operations, Localization & User-Centric Practices
- Drove role definition, recruitment, and hiring for Shanghai-based teams.
- Transformed Design Operations, evolving processes for evaluation, allocation, and resourcing for UX design roles, fostering a shift from engineering-management to a design-management model for 250+ designers
- Facilitated direct collaboration across disciplines, departments, and geographical locations, effecting cultural change focused on holistic design practices and end-to-end solutions.
- Implemented product design processes aligning Chinese market initiatives with European HQ, strengthening the design community through training on Design Thinking.
Design Leadership & Mentorship
- Mentored designers through feedback sessions, pair-design exercises, and career coaching.
- Supported multiple successful senior/lead promotions, showcasing a commitment to leadership development.
- Exhibited effective leadership through a holistic approach, aligning teams with strategic goals.
Example work available upon request
2012 – 2017
Director of UX
Axial – New York, NY
Prior roles: Lead UX Designer (2014 – 2015);
Senior UX Designer (2012 – 2014)
As UX director I supervised all UX design and implementation for Axial’s fin-tech SaaS product.
I was responsible for: Recruiting and managing performance of skilled multi-strength product designers; Coordinating team deliverables against product roadmap; Driving higher-visibility product review processes with stakeholders; Owning overall usability research and insights.
Prior to my role as director, as Lead UX Designer I worked with product managers and development teams on product architecture, data visualization, and led the UX implementation of all product design, including: New-user acquisition and on-boarding; Search and messaging; Buy-side and sell-side workflows; Mobile app workflows and relevant feature sets; Design patterns and style-guides.
Example work available upon request
2010 – 2013
Design Consultant
Freelance – New York, NY
I provided design services for creative solutions and deliverables in UX, UI print, video, and identity systems for a variety of clients ranging from independent entrepreneurs, small businesses, corporate groups, advertising agencies and non-profit groups covering the following industries: Higher education & universities; Media/film & creative services; Healthcare; Legal; B2C sales; Real estate.
Example work available upon request
2011 – 2012
UX Designer
Bloomberg LP – New York, NY
I focused on the general UX, information architecture, and UI design systems for customer-facing web products and editorial tools for internal editors and content creators of bloomberg.com and businessweek.com. These websites each had over 300mm monthly active users. My core responsibilities included: Data visualization for market data (global equities, commodities, currencies etc); Information architecture and taxonomy design for over 150 content sections; Visual design and guidelines for editorial content templates & special sections (events, 2012 presidential election, editorial features); User experience and product flows for editorial tools.
2004 – 2010
Creative Director
Sliced Bread Co – Athens, GA
Prior roles: Art Director (2006 – 2009);
Graphic Designer (2004 – 2006)
My professional career began as a Graphic Designer, advancing to Art Director, and in my final year to Creative Director. Throughout that time, I designed and developed work independently and with a creative team; designed and applied identity systems; created advertising for print, web, and TV; developed promotions; designed collateral materials and managed pre-production; designed and developed websites and interactive media; shot, edited and post-processed video. As Creative Director I supervised all identity, advertising, promotions, print production and collateral, websites and programming, and videography; designed projects directly with clients; and facilitated communication and streamlined interactions between each client, project manager, designer, marketing specialists, and engineers.
PROFICIENCIES
Processes
Product Design; User Experience Design; Interaction Design; Service Design; Design Management; Design Operations; Information Architecture; Design Systems; Design thinking; Design sprints; workflow design; mobile application design; wire-framing; prototyping; user research; user testing; qualitative research; quantitative research; data visualization; presentations; visual design; UI Design; agile development; product management;
Software
Figma; Sketch; Omnigraffle; InVision; Adobe Photoshop, Illustrator, InDesign, After Effects; git; Jira; Axure; HTML; CSS; basic PHP; Javascript; Final Cut Pro; print pre-press production;
*US Citizen. Qualified to work in EU through sponsorship.