2025 – Present

Fractional Product Design Advisor

I am currently advising multiple early-stage project teams as they work to bring their idea to market, build prototypes / MVPs, and validate their approach and roadmap. The work includes advisory to the board, CEO or CTO, strategic design planning, roadmap planning, research recommendations and project execution.

2021 – 2025

Principal Design Manager – Multiple departments
Microsoft.com (NASDAQ: MSFT) – Dublin, Ireland
Teams: SharePoint Premium (2024–2025) · Teams for Frontline Workers (2023–2024) · Modern Work Transformation (2021–2023)

I built and developed multidisciplinary design teams as a player-coach design leader, while driving UX strategy and execution across three chapters in Microsoft’s Experiences & Devices division. Led design from proof-of-concept through public release for enterprise-scale products serving frontline workforces, knowledge workers, and global organizations managing large content repositories, consistently aligning cross-functional partners and executive stakeholders around user needs, long-term design direction, and measurable product outcomes.

• Led eSignature feature design team from concept through public release in Microsoft Word, establishing a native Microsoft 365 solution within the SharePoint Premium product suite.
• Led design for a SharePoint Knowledge Source POC leveraging Microsoft Copilot to position SharePoint as an AI-ready organizational content repository. User-validated and presented to area leadership to secure roadmap investment.
• Aligned SharePoint, Viva, M365, and engineering teams around unified UX standards for content intelligence, document automation, and compliance, adopted across global enterprise deployments.
• Led UX for Teams’ frontline product portfolio (Shifts, Walkie Talkie, and IT admin experiences) delivering mobile-first solutions scaled across enterprise customers across industries, contributing to over 2.3MM engaged MAU.
• Built a research-backed framework formally differentiating frontline from information worker use cases, realigning product and engineering investment toward FLW-specific features across multiple departments.
• Developed a user-tested FLW concept vision presented to executive stakeholders to align roadmap priorities and support SKU growth as enterprise customers extended Teams adoption to frontline workforces.
• Directed and managed five designers in building a reusable collaborative control component system and industry-specific concept apps for Teams across banking, HR, and operations verticals — influencing Teams’ extensibility and API packaging strategy.
• Built design operations for Microsoft’s growing Ireland hub and broader community design team, including hiring, critique, sprint planning, and mentorship frameworks, directly enabling multiple team members to advance into senior and manager roles.
• Sustained team quality and delivery through three organizational transitions over four years, maintaining consistent output and strong cross-functional partner relationships throughout, receiving multiple commendations from leadership.

2017 – 2021

Lead Product Designer & UX Manager – Multiple Departments
Booking.com (NASDAQ: BKNG) – Amsterdam, NL & Shanghai, CN*
Teams: Lead Designer, Accounts & Identity (2020-2021); Strategic Initiatives (2019 – 2020); BookingSuite (2017 – 2018) UX Manager, China Unit (2018 – 2019)

I led product design across four business units and international teams at one of the world’s largest travel platforms, driving strategic vision, cross-functional alignment, and design operations at scale. Defined Booking.com’s “Connected Trip” company strategy and built design operations infrastructure serving a global design organisation of 250+ designers.

• Defined the “Connected Trip” company vision and architected the modular design framework that enabled it, aligning cross-departmental teams through journey mapping and stakeholder workshops, resulting in funded initiatives and platform-wide adoption across product verticals.
• Standardized global navigation, account access, and identity management experiences across platforms, improving login success rates, reducing support volume, and strengthening GDPR/CCPA compliance.
• Led cross-brand account linking UX between Booking.com and Kayak, enabling personalization and cross-sell opportunities while meaningfully reducing account friction across both platforms.
• Built and scaled design operations frameworks, critique processes, training programmes, and collaboration standards, adopted by 50+ designers and their multi-disciplinary teams across global product teams to raise execution quality and cross-functional alignment, including a cross-cultural design team in Shanghai focused on regional localisation.

2012 – 2017*

Director of UX
Axial – New York, NY
*Roles: Lead UX Designer (2014 – 2015); UX Designer (2012 – 2014)

As the company’s founding designer, I built Axial’s UX and product design practice from the ground up, growing from IC to Director of UX over five years while designing the core platform, mobile applications, and internal tools that drove measurable gains in engagement, conversion, and revenue. Axial was a fintech SaaS marketplace connecting middle-market companies with investors and strategic buyers.

• Designed Axial’s internal CRM and analytics tooling from scratch, giving sales and support teams real-time visibility into user behaviour and account health, establishing the internal tools that  supported Axial’s client servicing at scale.
• Directed the launch of Axial’s iOS app MVP in under two months, increasing lead response rates by 5x and earning media recognition as the “Tinder for M&A” (Bloomberg, 2016).
• >Overhauled product search UX with “omnisearch” and premium-only saved search features, resulting in a 50–75% increase in user activity and generating over $150K in new monthly recurring revenue.
• Researched and prototyped solutions to improve algorithmic transparency in investor-company matching, helping users understand and trust Axial’s match recommendations, directly shaping the platform’s core matching experience.

2010 – 2012

Design Consultant
Freelance – New York, NY

I provided UX, product design, and graphic design consulting for early-stage startups, creative agencies, and B2B clients across fintech, media, and e-commerce.

• Designed UX and UI for startup MVPs across fintech, media, and e-commerce, helping early-stage clients validate product-market fit through iterative prototyping and user testing.
• Delivered branding and interaction design for agencies including Ogilvy, and facilitated strategic workshops to align design direction with product and business goals.

2011 – 2012

UX Designer
Bloomberg LP – New York, NY

I worked within Bloomberg’s R&D division on internal tools for financial professionals, focused on refining UX for high-density data workflows and improving feature usability.

• Designed interaction models and high-fidelity prototypes for web tools spanning retail investing, research, and portfolio analytics, optimizing information density and task efficiency for thousands of financial professionals.
• Conducted stakeholder interviews and usability testing to inform product decisions, collaborating with editors and journalists, Product Managers and engineers to translate complex requirements into production-ready specifications.

2004 – 2010

Creative Director
Sliced Bread Co – Athens, GA
* Roles: Art Director (2006 – 2009); Graphic Designer (2004 – 2006)

I began my design career at a boutique UX and digital design agency, progressing from graphic design through art direction to leading creative direction for client engagements across B2B, healthcare, and consumer software.

• Designed wireframes, interaction flows, and prototypes for client applications across B2B, healthcare, and consumer software, building cross-domain product design foundations across an active client roster.
• Grew from Graphic Designer to Creative Director over six years, taking on increasing ownership of client relationships, creative direction, and design-to-development handoff and collaboration.

Skills

Player-Coach Design Leadership
Strategic Vision & Roadmap Influence
Enterprise & B2B Product Design
Cross-Functional Executive Influence
Design Systems & Platform Architecture
Designing with AI

Designing AI Products
I Product Design & Human-AI Interaction
Research-Led Organizational Advocacy
Design Operations & Team Scaling
Internationalisation & Multi-Market Design
0-to-1 Product & Founding Design

Tools

Figma & Figjam, Jira, Framer (in training), Notion, Claude Code, Generative AI/LLMs, Excel/Sheets, Word/Docs, HTML/CSS 

US & EU Dual Citizen.