UGA Studies Abroad Program in Cortona, Italy

The UGA Cortona Studies Abroad Program has been sending students to study the visual arts in Cortona, Italy for over 40 years. As a student at UGA, I was fortunate to participate in the Cortona program for a summer semester, and since 2006, I have worked directly with the program’s administratorsÂ to brand the program and increase its visibility toÂ students and alumni.

Swipe or clickÂ through each set of images below

Website

The website was redesigned to provideÂ prospective students interested in the programs offerings an approachableÂ user experience. Detailed information about the program’s location and history, and information for prospective students to plan their studies. Each course includes summary, course credits & syllabi, facultyÂ and photos. Information for parents, application information and materials, and the student handbook are all provided online.

The website has reduced the program’s need for printed material and correspondence by over 75% since before its launch, saving the program time and money on mailings and processing. Paired with targeted online advertisingÂ through social media andÂ direct mail, enrollment in the program continues to exceed capacity, with a waiting list.

Client:Â The UGA Studies Abroad Program in Cortona, Italy
My Roles: Creative Direction, Information Architecture, UX Design, UI Design,Â Front-End development
Years:Â 2006-2014

Launch Website…

Collateral

Inspired by the textures and everyday items a student experiences in Cortona, I developed a series of printed collateralÂ to promote the program and its courses for each season, as well as forÂ special one-time courses. These materials are used at education and study abroad fairs and sent to schools across the country for promotion of the program to new students. Pieces included custom double-sided posters that folded into tri-panel brochures, larger format posters, direct mail, interactive CDs that contained program and application materials, andÂ t-shirts.

Client: The UGA Studies Abroad Program in Cortona, Italy
My Roles: Creative Direction, Design, Pre-press production
Years: 2006-2010

Video

I traveled to Cortona to interview students and faculty about their experiences on the program. Students were asked about their favorite experiences, which classes they most enjoyed, how the program Â impacted them, and if they had any advice to prospective students.Â Designed as part of a larger video distributedÂ on DVD, these segmentsÂ have been split up into individual files for ease of distribution via the web on the program’s website, Vimeo channel, and Facebook page.

Client:Â The UGA Studies Abroad Program in Cortona, Italy
My Roles: Creative Direction,Â Videography, Editing & Animation, DVD Authoring
Years:Â 2008

There are 5 videos in this series,Â see them all on Vimeo…