The website was redesigned to provideÂ prospective students interested in the programs offerings an approachableÂ user experience. Detailed information about the program’s location and history, and information for prospective students to plan their studies. Each course includes summary, course credits & syllabi, facultyÂ and photos. Information for parents, application information and materials, and the student handbook are all provided online.
The website has reduced the program’s need for printed material and correspondence by over 75% since before its launch, saving the program time and money on mailings and processing. Paired with targeted online advertisingÂ through social media andÂ direct mail, enrollment in the program continues to exceed capacity, with a waiting list.
Client:Â The UGA Studies Abroad Program in Cortona, Italy
My Roles: Creative Direction, Information Architecture, UX Design, UI Design,Â Front-End development