Search on Axial allows customers to find firms and individuals and contact them based on their company’s focus, their stated transactional intent, or their prior transaction history. It also allows customers to search for specific transactions based on type, industry, location, or financial metrics.
As the lead designer for customer’s search experience and discovery on each of the three major iterations in Axial’s history, I directly shaped the direction and evolution of the entire search product. The most current iteration searches across multiple data sets to provide better results and context, expanded functionality with advanced search features, and the ability to save and export searches.
For the latest iteration shown here, I gathered qualitative and quantitative data of customer’s search behaviors and expectations in order to define use cases. After developing these matrixes, I wireframed each of the various components and results. I then developed a clickable prototype and demoed the new features and functionality with customers both in person and remotely over screen share. Finally, I assisted in QA efforts and testing to ensure the quality of the release.