Axial News Feed

As the default homepage of the network, the Axial Newsfeed displays a live-stream of member activity. It takes the countless updates to investment criteria, announced transactions, new deals brought to the network, and new companies joining the network and displays it in real time. An announcements feature also allows members to publish news updates or press releases.

Challenges included how to distinctly separate types of information, and how to allow users to customize and filter their individual Newsfeed views to match the types of content and the sectors or regions they’re most interested in. To cut down on noise for some types of updates, multiple posts from the same user or company within a short period of time are combined into a single post that contains all the context for the updates.