"Lets go find a whiteboard..."

I live for design. The inception, development, and execution of that idea from the whiteboard to completion is what drives me in my work, and I’ve learned that the word “compromise” shouldn’t make anyone apprehensive. I believe that design is the greatest unifier and communicator in any medium.

I apply user-centered design to each stage of the design process in order to best understand the needs and expectations of the audience, and use those decisions to guide each stage. Starting with research, qualitative and quantitative data, I seek to document and guide stakeholders through the user journeys, map patterns, expectations, or key moments with flows or wireframes, and then explore interactive prototypes and mockups.

My career in Product, Service, and UX Design evolved organically initially as an independent consultant for a multitude of clients, and as a designer and leader in a boutique advertising agency. Through my roles as a designer in startup and corporate technology and product organizations, my design communication and approach has evolved.  I’m always looking for a challenge, so let’s get in touch.


Currently at travel giant Booking.com, I advise global product teams and departments across the company by working directly with designers, product managers, Engineers, and HR specialists. We improve the management and organizational processes for hiring, evaluation, and promotion processes designers and cross-disciplinary tech teams. I also facilitate processes that better enable customer centric, strategic and holistic design thinking through lean methodologies and design education, while considering global scalability. I provide direct mentorship for designers in career, craft, or communication strategy, and I directly design strategic concepts for medium/long term strategic initiatives that leverage and bridge multiple departments or focus areas.

At fin-tech startup Axial, I led the UX and UI direction of the product through close collaboration directly with the CEO, heads of Product, Sales, and Customer Support, our engineers, and our customers. I worked on all aspects of product-driven acquisition and on-boarding, workflows for all customer segments, product architecture, visual style-guides, front-end systems, and introduced new search, data visualization & mobile features.

While at financial news giant Bloomberg.com and Businessweek.com, I worked directly with product managers, editors, and developers to design web products that promote the editorial voice and provide tools for the website’s audience. From market data to content sections to internal tools, I focused on providing exceptional user interaction, ease of navigation, discoverability, and content strategy.

At Sliced Bread Company, a small boutique full-service marketing firm, I managed design and development teams on all identity, advertising, promotions, print production and collateral, website development, and videography. Working directly with clients, I facilitated design communication and streamlined interactions between client, project manager, designers, developers, and marketing, while delivering end deliverable work for production.