UGA Cortona Studies Abroad Branding & Recruitment Collateral

Promotional poster - 17"x22"

Promotional poster - 17"x22"

Promotional poster for the Viticulture (wine making) Maymester Program - 18"x24"

Promotional poster for a special Science Maymester Program - 18"x24"

Brochures for the main Visual Arts and Viticulture programs - each 4"x9" folded

Brochure fronts detail

Inside detail of Visual Arts program brochure

Inside of Visual Arts Program Brochure

Folded promotional poster on inside/reverse of Viticulture Brochure - 12"x18"

Folded promotional poster on inside/reverse of Visual Arts Program Brochure - 12"x18"

Flyers and CD promoting special Creative Writing or English Literature course offerings

Multimedia CD with program information, photos, & application materials

Miscellaneous promotional mailers promoting Alumni events or special coureses

Promotional door poster with course offerings and self-mailable information reply-card

Promotional Door Poster with Viticulture program information and self-mailable information reply-card

Cortona program t-shirt provided to all students on the program
The UGA Cortona Studies Abroad Program has been sending students to study the visual arts in Cortona, Italy for over 40 years. As a student at UGA, I was fortunate to participate in the Cortona program for a summer semester. Since 2006, I have worked directly with the program’s director and staff to brand the program and increase its visibility for prospective and current students, and program alumni. Inspired by the textures and everyday items a student experiences in Cortona, I developed a line of printed collateral to promote the program and its core courses for each semester, as well as additional or special courses added over time. These materials are used at education and study abroad fairs, sent the visual art departments of schools across the country for promotion of the program to new students.
Client: The University of Georgia Cortona Studies Abroad
Agency: Freelance
Role: Creative Direction, design, production
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