Sliced Bread Client Case Studies

To promote Sliced Bread’s client work in various categories and entice new clients in those fields to consider Sliced Bread for their branding, print, web, advertising, or PR needs, I developed a series of low-cost case study booklets. Each case study focused on a different category of business: Health Care, Financial Institutions, Restaurant, Property Management, Attorneys and Student Developments. Within each case study, a description of each client’s needs, summary of work executed, and a sampling of creative were showcased and detailed along with client testimonials, facts and figures of the project’s outcome.

Each case study was 8.5″X11″and 8 to 16 pages, containing samples of Sliced Breads work for 3 to 6 clients. Case studies were digitally printed and saddlestitched in-house to maximize turnaround time and reduce costs.

In addition to the printed case studies, an online version was used to promote via social media, email blasts, etc. The online version included all information and images from the printed case studies in a searchable and easily digestible format for the web.

Client: Sliced Bread
Agency: Sliced Bread
Role: Creative Direction, lead design, production.

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