I advise global product teams and departments across Booking.com and work directly with Designers, Product Managers, Engineers, and HR specialists from core to C-levels in 4 key areas:
1. Optimizing the management and organizational processes for hiring, evaluation, and promotion processes for 250+ designers and cross-disciplinary tech teams.
2. Developing trainings and facilitating processes that enable customer centric, strategic and holistic design thinking through lean methodologies and design education, while considering global scalability.
3. Developing strategic design concepts for medium/long term strategic initiatives that leverage and bridge multiple departments or focus areas.
4. Providing direct mentorship for designers in career, craft, or communication strategy.
I have worked with units in Amsterdam, China, and Tel Aviv focused on both consumer-side and partner-side web and mobile products
Example work provided upon request
I directly shaped Axial’s SaaS products through UX and UI design direction by working directly with the product, development, and leadership teams, CEO and customers to determine roadmap, priorities, business goals and career goals. I contributed to all aspects of product-driven user acquisition and on-boarding, user workflows for all customer segments, product architecture, visual style-guides, front-end systems, and designed and introduced search, data, messaging, account management, and mobile products that contributed to Axial’s sustained network growth of over 110% year over year.
I managed the career development of the three person UX team; I strategically hired for the product and engineering teams; I contributed to development of processes & guidelines across UX, Product, and Engineering teams as well as roadmap & backlog prioritization and KPIs; I conducted customer research and define user stories; I designed UX flows, wireframes, prototypes, UI style guides and interactions; I led design critiques, presentations and demos to leadership, stakeholders, colleagues and customers; And I contributed to the testing/QA/ technical-implementation during development and release.
I produce and develop creative solutions and deliverables in Product Design, UX, UI, digital, print, video, and identity systems for a variety of clients including universities, independent entrepreneurs, small businesses, advertising agencies, corporate and non-profit groups.
I designed user experiences and user interfaces for new products and general editorial design for bloomberg.com and businessweek.com. By working alongside product managers, editors, developers, and other stakeholders, I designed editorial sections, page layouts, modules and interfaces for public facing editorial, data and information presentation, and content-management tools.
2005 – 2010
Sliced Bread Company
Prior titles: Art Director, Graphic Designer
I managed design and development teams on all identity, advertising, promotions, print production and collateral, website development, and videography. Working directly with clients, I facilitated design communication and streamlined interactions between client, project manager, designers, developers, and marketing. Prior to being named Creative Director, I collaboratively designed and developed client campaigns, collateral, identity systems, advertising for print, web, and TV media, promotions, websites and interactive media, shot, edited, and processed video, and oversaw all print preproduction and production processes.
Product design at all levels: information architecture, user experience workflows, wireframes, prototyping, user research through qualitative & quantitative feedback, visual design, agile development, and user testing.
Mobile & web prototyping, InVision, git, JIRA, confluence, Axure, Pixate, Mac OS X and Windows platforms, Information Architecture, HTML-email platforms, the Bloomberg Terminal(!), digital photography and manipulation, videography and editing, intaglio and relief printmaking, photo processing and development.